Dobrý Anjel
Building on legacy,
keeping the heart
Dobrý Anjel or ‘the Good Angel’, an NGO helping families facing cancer, called for fresh wings. Though our vision wasn’t chosen, we saw a chance to evolve their 20-year-old iconic logo and future-proof the brand. We kept the heart, injected modern energy, and made it even more welcoming for kids. Simple to use & uniquely theirs: an angel cleverly built from ‘D’ and ‘A’.
This logo isn’t just user-friendly and timeless, it pulses with unwavering hope. Sleek in 3D, dynamic online, and warmly embracing in motion, its gentle curves and flowing angel wings embody the very tenderness of care.
The tagline Anjelom môže byť každý was the central pillar of our entire rebrand. It translates to ‘Anyone can be an angel’ A nod to the brands core messaging of inviting the people to help families that truly need and deserve the help. We kept the entire look and feel very inviting, warm and social to facilitate a smooth visual onboarding, even for the first time audiences into the world of Dobrý Anjel.
