Snap, Inc.
Year
2022
Agency
- Wunderman Thompson Prague
Team
- Gregg Harper
ECD – WT Prague - Harsh Hede
Art Director - Hayden Pike
Copywriter - Milana Parolisi
Account Manager
As a visual brand, Snapchat understands the profound significance of good design, which sets the stage for unforgettable experiences and genuine connections.
In December 2022, Snap Inc., the brilliant minds behind Snapchat, approached Wunderman Thompson Prague with an exhilarating proposition. They wanted us to create a design system that would breathe life into their mesmerising case studies, captivating audiences like never before.
So in response, we developed these guidelines to help the Snap team and our partners understand how they could design anything related to the ‘Snap x Success’ brand, such as marketing materials, decks, and case study videos.
And for all this, we started with the basic phone frame and converted that into a device to carry this idea forward using rounded rectangles
The Philosophy
When we started reimagining how Snap could present its case studies, we started with the basics – what makes a case study effective?
The conclusion we came to was this: the most effective case studies are the ones that carefully crafted by collating different aspects and elements of it, giving the audience an in-depth insight into the multiple facets of it – Just like a very skilled mason doing fine brickwork and building a technically perfect wall.
The System
We chose to draw inspiration from the structured and timeless appeal of brick layouts, leveraging this inspiration to craft a fresh and resilient design system.
This innovative design system has now evolved into a comprehensive visual framework that serves as a tangible manifestation of the reimagined layouts for Snap Case Studies. Through its meticulous implementation, this design system bestows upon these layouts not only a heightened sense of durability and sophistication but also an unmistakable and engaging character that captivates the viewer’s attention.
The Identity
In crafting our brand identity, we adopted a refreshingly straightforward methodology.
We distilled the fundamental elements of our meticulously crafted design system and seamlessly transformed them into our logo. This approach exudes a remarkable modularity, allowing our logo to effortlessly integrate itself into our broader communication strategy. By embracing this approach, we’ve not only achieved a cohesive and harmonious brand identity but also ensured that our logo seamlessly aligns with our overall messaging.
Standout Hero section
Acrylic Intro block
Featured Lens / Ad
The Webpage
In crafting our brand identity, we adopted a refreshingly straightforward methodology.
We distilled the fundamental elements of our meticulously crafted design system and seamlessly transformed them into our logo. This approach exudes a remarkable modularity, allowing our logo to effortlessly integrate itself into our broader communication strategy. By embracing this approach, we’ve not only achieved a cohesive and harmonious brand identity but also ensured that our logo seamlessly aligns with our overall messaging.
Standout Hero Section
We embarked on a captivating journey of web design to create a bespoke hero section for the ‘Success on Snapchat’ webpage. Our goal here was to immerse users directly into the enchanting world of the brand that Snapchat had partnered with for their featured success story.
Acrylic Intro Block
The introduction block serves as the inaugural encounter with our meticulously devised ‘Building Blocks’ design system, a pivotal element within the narrative of Snapchat’s success stories. Drawing inspiration from tangible, real-world materials, we’ve ingeniously fashioned this block to evoke the striking elegance of translucent acrylic. This deliberate choice imbues our website with a palpable sense of depth and tactility, ushering our audience into a captivating digital journey that mirrors the tactile allure of the physical world.
Featured Lens / Ad
Every success story has a highlight and this is where we showcased it. Up front and centre with the Featured Lens / Ad section
Our website unfolded like an enthralling story, following a captivating problem – solution – results layout. Right from the start, we immersed our audience and partners in the brand’s predicament, revealing the challenges they had faced. But, in swooped Snap with its bespoke, game-changing solution, saving the day in style. Our page’s dynamic flow was meticulously built upon the ‘Building Blocks’ design system, allowing us the flexibility to be modular in our web creation. This meant we could seamlessly add or remove modules as needed, tailoring the experience to perfection.
Yet, the pièce de résistance lay in our results section. Here, we illuminated the transformative power of an unconventional approach to advertising. It was where the magic happened, where brands expanded their reach and found unique solutions to their problems. To underscore its significance, we drenched this section in the vibrant colors of the showcased brands, turning the spotlight on their successes.
But that was just the long-form saga. For quick, punchy storytelling, we turned to our success story sizzles. These bitesize tales packed all the punch of the full narrative into a snackable format, delivering the same electrifying thrill in a shorter, snappier package.